Dixons Carphone
Currys is one of the leading British electrical retailers owned by Dixons Carphone. My main project was working with a lead UX designer on the e-commerce experience of the Currys website, particular focus was on the checkout and basket customer journey. My key role was collaborating closely with a UX designer creating responsive designs for the e-commerce side of Dixons UX team and digital services.
This consisted of prototyping, A/B testing and designing the many sections and showing the key screens for mobile, tablet and desktop. User testing research and reports helped us refine the designs and enhance the user exeperience as the project developed.
This project is still in development so screenshots are not currently available. References available upon request.
Improve the experience of the customer journey for the Currys website. Design the responsive UI components and screen designs of the experience from selecting a product through to arranging pickup or delivery and paying for it.
Process followed- Iterative design approach
- Mobile-first methodology
- User-testing reports and user-research labs
- Prototyping across multiple devices both mobile and tablet
- Use of mockups and AB testing
- Delivery of UI and visual design components
- Mobile-first methodology
- User-testing reports and user-research labs
- Prototyping across multiple devices both mobile and tablet
- Use of mockups and AB testing
Daily WIPs and delivery roadmap
Team make up- UX Lead
- UI/UX Designer
I worked in a close partnership with the lead UX with regular updates to the UX and UI Managers.