About

I am a Senior Product Designer with 18 years’ professional experience. My broad range of skills allows me to guide projects through the initial user research, strategy and wireframing phase to the creative design and build across a number of digital platforms.

I am passionate about solving complex design challenges using strategic thinking, data-driven insights and user-centric methodologies.

I work collaboratively with Product Managers, Engineers and other stakeholders throughout the design process to solve problems and find the best product solutions.

I enjoy working in a fast-paced environment using an iterative design process. Using this approach enables me to be agile and to test and validate the effectiveness of design changes to meet both the business goals and user needs. I am excited about where product design is heading, with the different mediums and tools that are now available to improve the customer experience.

I'm always interested to hear about exciting new opportunities, if you think I could help please get in touch.

My email address is alastair@abruerton.com