DNA | ACC RideForever
Role: Senior Experience Designer
Skills: UX design, user research, user testing & synthesis, interaction design
As part of the project team I researched, designed and refined the online experience to drive engagement on the Ride Forever website to increase the uptake of onroad coaching courses.
I conducted multiple research and user-testing sessions as new features and content were steadily added to the website. We continued to design, test and refine the customer experience of the website as the online coaching section and related advice and information pages were published.